3 Steps to Subprime Auto Loan Leads and Why They’re Important

Automobile Dealership

Did you know that interest from auto financing generates $98 billion in revenue each year? If your car dealership is looking to get in on qualified subprime auto loan leads, you should consider seeking assistance with generating subprime leads. The subprime market alone is worth $10 billion annually. You will have the knowledge that your […]

Subprime Customers Can Make an Impact at Your Dealership

Car Salesmen showing a Car to Older Couple

After the economic recession, the profile of the American car buyer has changed dramatically. The days of endless credit limits and prime financing options for everyone came to a halt. As customers adjusted to the changing financial industry – the automotive industry also had to switch gears to keep pace. While lenders eventually began to […]

How to Secure Better Subprime Leads

Man with lead generation graphic between hands.

Competition is tough in the sub prime lead field and dealers are coming up with better strategies and tactics in order to secure auto leads. It’s important to understand what it takes to secure a good lead and how to turn that lead into a loan. With that being said, here are a few tips […]

3 Types of Social Media Advertisements Car Dealerships Should Be Using

Financing Vehicle Graphic

Lead generation can be considered the backbone of the auto industry. Car finance leads are a core component of a dealership’s marketing strategy. Every dealership has a different method, and some dealerships choose to utilize multiple options. Digital marketing has taken the marketing industry by storm and has proven to be very beneficial. Social media […]

How Auto Dealerships Can Meet the Needs of the Millennial Consumer

back of cars parked at car dealership

Businesses in every industry today are looking for ways to transform and reinvent themselves to meet (if not exceed) the expectations of the Millennial consumer. Automobile dealerships across the country realize that to appeal to this huge and highly knowledgeable generation they need to create a brand new customer experience. The Millennial generation is the […]

3 Tips To Avoid Common Lead Generation Mistakes

Lead Generation Image

Auto loan leads are an important part of any dealership or financing company, with $98 billion generated by auto financing interest alone every year. However, generating things like subprime car loan leads can be difficult, and there are a lot of auto lead generation mistakes that are easy to make. To help you avoid making […]

Why Customers Look For Cars Online

Red Car Facing Forward

These days before a customer even walks into a car dealership, they have already done their research and know exactly what they want. Gone are the days where a car salesman has to show them every feature of the vehicle and run through all of the options that are available including the specific model, color, […]

Auto Lead Generation for Car Dealerships

Women In Car with Thumbs Up

No matter what industry you’re in, if you work in sales you’re looking to generate leads. For the auto industry, these leads can come in a variety of different types, including subprime leads and used car leads. You need to think carefully about who you want to be targeted for your campaigns. Subprime auto leads […]

Auto Sales Falling This Summer, But The Industry Remains Healthy

Car Graphic About Car Purchasing

The auto industry’s health is on the rise despite seven straight months of sale declines, experts say. And this is partly due to increasing consumer confidence and an improvement in the overall economy. The average consumer is still flocking to the car dealership to browse used and new cars, generating auto finance leads with the need […]