Lead generation can be considered the backbone of the auto industry. Car finance leads are a core component of a dealership’s marketing strategy. Every dealership has a different method, and some dealerships choose to utilize multiple options.
Digital marketing has taken the marketing industry by storm and has proven to be very beneficial. Social media advertisements can be tailored towards any demographic or psychographic and allows companies to reach their target audiences with ease. Finding auto leads has become simpler by using social media for lead captures and follow-ups. This article will take a look at some of the ways dealerships can take advantage of social media marketing to generate leads.
Lead Ads
Lead advertisements have the sole purpose of generating online auto leads. These ads can stand alone or complement other lead generation tactics. These lead ads should have a strong call to action, as well as some sort of incentive for users who submit their contact information. Incentives can be things like a weekly newsletter, an e-guide, or getting a quote for a trade-in. Lead ads can be used on Facebook and Twitter, allowing users to sign up for something by inputting their contact information.
Web Conversations
Not only can web conversations be used to encourage consumers to take certain actions, but they can also provide tracking information of successful online encounters. Using this information, a company will be able to tell how well their ads are performing and get insight from real customers about their products and services.
Offer Redemption Ads
Facebook’s Offer Redemption ads can allow a business to present customers with deals, coupons, or free services/products when they visit the dealership. This method drives online auto sale leads and car finance leads into the dealership. While they don’t give contact information, once they visit the dealership, there’s a good chance of communication and possible sales. These ads are great for bringing in new customers since they will likely be intrigued by the offer and visit the dealership for more information.
Generating auto leads can be difficult and time consuming. And with 43% of people financing their vehicles, it’s a competitive market to bring in new car finance leads. Social media advertisements can be instrumental in enhancing car dealership lead generation tactics. Technology is always changing, and it’s important for dealerships to stay up-to-date with their social media marketing.
