If you’re in the automotive business, you know just how important it is to generate great online auto leads. Whether you’re looking at auto finance leads, used car leads, or subprime leads, the internet is one of the best tools available to you. But are you using it in the most effective way possible?
If you’ve been suffering from poor online auto leads, it’s time to make a change. Here are three useful tips that could help you get out of your auto sales leads rut.
Publish Quality Content
At first glance, a blog might not be the miracle answer to all of your lead generation issues. But bear with us — a blog with high-quality, regularly published content is an excellent way to increase organic traffic to your website. And the more traffic you have, the more leads you’ll find. Not sure how to get a blog started? Try these tips:
- Hire a writer with excellent grammar and writing skills
- Publish one to two blog posts per week
- Find out what your customers want to read
Target Past Customers
Just because you haven’t heard anything from a customer who shopped with you doesn’t mean that relationship is over. In fact, a customer who had a good experience with your dealership could very well be an excellent returning customer in the future. The 36% of people who purchase cars outright are certainly more likely to come back if you keep in contact. A simple e-mail or direct mail marketing campaign can be a great way to keep these leads alive.
Create an Engaging Experience
If your website is boring and doesn’t engage customers, why would they take the time to visit you in person? To avoid the apathetic online non-lead, create an environment where customers can actively engage with your website. A simple chat window that connects to a salesperson or car expert at your dealership could provide a great opportunity to communicate with potential customers. A simple FAQ page might not be enough anymore.
The world of online auto leads can be a confusing and frustrating one at times, but if you take the time to create an engaging campaign that helps you communicate with your customers, you may just find yourself awash in better leads.
