How Subprime Lending Can Increase Your Revenue

The history of the automobile is entangled with debt. Not many people could afford to buy a car for cash in the early part of the 20th century, any more than they can now. By the year 1919, General Motors established a subsidiary that would finance installment plans. A customer put down a deposit, drove […]
What Are Millennials Looking For In Their Cars?

Car sales are in a decline across the nation after a near decade of record breaking sales, and that can make generating new auto loan leads a little difficult for many dealerships. However, there are still some strategies and markets that can be tapped for profits and sales. Some buyers that you can turn to […]
How To Use Your Website To Generate Auto Leads

Auto financing generates some $98 billion in revenue every year, and so getting new leads through the door is important. And while the best way to generate auto finance leads is to work with a lead generation company, there supplemental ways to get leads like subprime auto loan leads to your business — ways like […]
A Quick Guide To Generating Auto Leads For Your Business

Interest related to auto financing generates some $98 billion in revenue annually, and this is due to the fact that around 43% of people finance their vehicle when purchasing. Auto loans, especially subprime loans, can create new automotive leads each year. They give perspective buyers the potential and ability to purchase a vehicle that they […]
What Are Buyer Personas and Why Does Your Auto Dealership Need Them?

Buyer personas are how businesses describe their ideal customers to target and to market to. If you generate leads, such as subprime auto leads or other auto finance leads, as part of your business, it can be important to first note what kinds of consumers you’re looking for. And subprime loans generate $10 billion a […]
Auto Loan Delinquencies Are Increasing, But What Does That Mean For You?

There has been a boom in car leasing and financing in recent years, in part due to low-interest rates (despite the increase from 4.13% to 4.25% in May 2016) and low unemployment. American’s are taking more debt than ever, and spending more on cars than ever before. There has also been an increase in subprime […]
How Lowering Auto Prices From Leases Ending Can Impact Subprime Auto Borrowers

One of the hardest parts about getting used car leads is that many individuals don’t have the credit to acquire traditional auto loans. These bad credit auto leads then become subprime leads, which means an individual that has a credit score of 500 to 600, or lower in some cases. Subprime loans generate new leads […]
Subprime Auto Loans – What Are They? Do You Qualify?

Purchasing a vehicle isn’t always as simple as walking on to a lot, talking to a dealer, and picking out the car or truck most suited to you. For some individuals, their credit history can greatly influence their ability to generate auto sales leads for car dealers. This is due to how their credit score […]
3 Tips When Working With Subprime Leads

Creating auto sales leads can be difficult, especially if you’re avoiding tapping into subprime auto leads. Many young adults don’t have a great credit score, which is an unfortunate side effect of having no chance to build credit over their time in college, or just not having any credit building assets and debts. This leaves […]
A Few Ways Used Car Dealers Can Increase Traffic

Whether you’re competing with a dealership down the road or you’re just looking for ways to improve your business, there are always opportunities for you to increase traffic to your used car dealership. The best part? Some of them are extremely simple, and you may have even ended up thinking about them on your own […]