Whether you’re competing with a dealership down the road or you’re just looking for ways to improve your business, there are always opportunities for you to increase traffic to your used car dealership. The best part? Some of them are extremely simple, and you may have even ended up thinking about them on your own in the future.
So no matter your situation, here’s how you can increase traffic to your dealership.
Engage With the Community
Whether you like it or not, other dealerships are getting out in their communities and playing a part. It could be networking with other business owners or attending chamber of commerce meetings. In fact, it could be something as simple as helping out with a community project. The point is to get involved and build relationships with the people living around your business. If they’re familiar with you, it’s more likely that they’re going to trust your opinion and product.
Use the Internet
The Internet is hands-down one of the most useful tools to you as a car dealership. Different avenues can be used to generate used car leads, new leads for auto loans, and even auto sales leads. Good SEO and online marketing practices can make all the difference when you’re trying to build traffic in your car dealership.
Keeping Customers Engaged
If a sale doesn’t initially go through, there are still ways to keep that door open. Continued communication with a customer after they’ve left the premises is extremely important, and it could mean a second visit and eventual sale in the future. Don’t let your team get discouraged if a sale doesn’t initially come through.
More Financing Options
If you’re not looking out for subprime auto finance leads, you’re not doing all you can to increase traffic to your business. Considering that 43% of people are now financing their vehicle, offering more of these options is going to mean more sales on your end.
Whether you’re on the hunt for used car leads or leads for car loans, it’s important that you consider all of these options when you’re looking to expand your business.
