Are you an automotive sales professional having trouble generating auto sales leads online? The truth is, you may not be doing enough to market yourself in the right way, or you may not be giving customers what they need and want. Not only does this involve addressing their concerns, but also anticipating their needs at the same time. To help you gain more sales, keep the following tips in mind.
Customers will pay more for a great attitude than a great product.
Some people may disagree, but the fact is that people tend to respond better to those who have positive attitudes and who are excited about the product they’re selling. Consider your attitude and approach to the sale before moving forward. Smile when you speak. Believe it or not, customers can feel the positivity.
Use YouTube to Introduce Yourself
The first step in generating auto sales leads is to introduce yourself to your customer base. Just because you are mostly online does not mean you can skip this step. It’s important for customers to still feel human interaction of some kind during the buying process. To enhance automotive leads, a good introduction video should:
- Be 60 seconds or shorter
- Include your name, title, and phone
- Welcome and thank them for considering you
- Explain the services you can offer including vehicle and loan information and assistance
- Show a little bit of your personality
Use YouTube for Virtual Walkarounds and Presentations
As you already know, YouTube is one of the best ways to market yourself using social media. It can also help you market your dealership and your products. By linking your dealership’s website to your videos, you can increase your chances of obtaining auto sales leads. To get the most auto finance leads, your video should:
- Feature the product, inside and out.
- Be a maximum of three minutes in length.
- Make your name and contact information clear
- Incorporate a call to action like a phone call or appointment setup
- Be humorous, yet professional
Send more than one price.
In many cases, some sales people simply send the quote for which the customer is asking and that is it. Consider the fact that 49% of people shopping for cars will finance them; 21% will lease their vehicle; and the average loan interest rate is 4.16%. The more financing options the customer has, the better. Professionals who have successfully generated both new and used car leads recommend a couple things. First, send the quote the customer is asking for. Next, send them quotes for other models of similar style and price to give them more options. They may come across something that interests them more.
While creating videos of yourself and your product may help, the most important thing to keep in mind is that the people who are selling to are indeed humans. They have feelings, needs and desires that all need to be met. If a customer is not fully confident in your abilities and the deal they are getting, you will not get the sale. Set yourself up for success using the above tips.
