Generating special finance auto leads through the internet can save your dealership time, money, and a lot of hassle. More and more, potential car-buyers with bad credit are searching online before contacting any dealerships in person. They may fear rejection from auto dealers or are simply embarrassed about their credit situation: subprime leads come from people with credit scores of 500 to 600, while scores between 300 to 500 are considered deep subprime auto leads.
However, people with bad credit scores need vehicles too, and 36% of them are ready to purchase a car outright. Special finance auto leads can be lucrative for dealers, too; the interest from subprime financing alone generates $10 billion every year.
So what can you do to increase auto finance lead generation online? Here are three tips to get more potential customers knocking on your door.
How To Gather Special Finance Auto Leads In Your Sleep
Make the application process simple…
Obtaining contact information is the first and most important step for generating special finance auto leads, so make sure the process is plain and simple on your sales landing page. Asking for too much information at once can make customers feel wary, so start with an initial contact box — name, phone number, email address, and desired loan type — and only start asking questions about credit scores and personal information after the initial point of contact is made.
Provide testimonials…
Remember that you’re in the business of helping people. Chances are, you’ve helped customers in the past turn their lives around by giving them access to a car so that they can keep a job or support their families. A few testimonials from real people — whether via video or as written text — can make your page feel much more legitimate and let potential buyers know that you are trustworthy.
Improve your search engine rankings…
No customer will be able to find you on the internet if you’re not ranking in search engine queries. Starting from scratch can be difficult in an already-saturated market. Working with established web properties will help you generate auto sales leads more quickly and efficiently. And as more people engage with your website and spend time on the page, you’ll see your Google search rankings start to rise.
Take advantage of the internet’s power to generate leads for you. We’re living in an era of big data, and digital lead generation tools can help you find customers that would normally slip between your fingers.
Sit back and let the consumer come to you, because with an effective online presence will make auto lead generation easy.
