TrueCar, Inc. just projected that the total of new auto sales increased in November — up 3.6% from this time a year ago. This has been partially attributed to earlier launches of Black Friday sales events. And although the year is less than a month away from coming to a close, it seems like 2016 “will go down as a blockbuster year in terms of new car sales and the overall health of the automotive industry,” according to TrueCar’s chief industry analyst, Eric Lyman.
So what does this mean for your dealership this holiday season? While the auto industry is generally healthy, used auto sales are generally a little lower than they were last year. That means that it’s important for your dealership to rev up auto finance lead generation for the holidays. Subprime leads can be quite lucrative — the interest from subprime financing generates $10 billion in revenue every year — but having a variety of auto sales leads can make a big difference for your business.
Aside from using our services for auto sales leads, your dealership can take other steps to ensure you’re getting fresh auto loan leads this season. If you don’t yet have a company blog, start one and publish useful, creative content. Embrace social media and connect with potential customers there. And be sure to re-engage past customers or prior leads that didn’t convert with seasonal promotions.
However, our system for auto lead generation has been proven to be highly effective — plus, it eliminates a lot of the work on your end. We have access to some of the best resources available (to which we grant you full access through our DMS). And with all the seasonal promotions your dealership is bound to offer, there’s no reason why your business shouldn’t be successful this holiday.
To find out more about how our system for auto dealer leads can give your business a real boost, please contact us today. Our comprehensive system makes the process simple and straightforward, and it allows you to take control. We can help make every day from Black Friday to New Year’s Eve a total success.
