The holiday season is thought to be a great time for buying a new or used car. Dealerships will typically offer some of their biggest deals during this time of year, and all that holiday marketing can have a great impact on your auto lead generation. If you’re trying to drum up your automotive leads this holiday, you should keep the following in mind when trying to appeal to potential buyers:
Current year models are cheaper
Since the new year models started to roll in during the fall, dealerships try to make an effort to get the older models off the lot. If you’re trying to generate more new or used car leads this season, be sure to stress the fact that current year models will often be less expensive. This will appeal to holiday car shoppers — especially those subprime leads — who are looking for a bargain.
There’s less competition
Peak car-buying season is usually in the spring and summer. Although it may not be as popular to buy a new car in winter because there’s less demand, your auto sales leads will have a better selection of vehicles — and they’ll often be able to get a better deal on the overall price (and therefore, their loan). While you may not want to stress that your dealership isn’t doing as much business during this season, offering special deals and highlighting the amount of variety available can get the potential customers behind those automotive leads to make a commitment.
Cars make a great holiday gift
Holiday shoppers are expecting to spend quite a bit this season. They may not have considered buying a car this holiday, but it’s a gift they can give themselves — often for a better price than during the rest of the year. The average borrower has about $17,966 in debt, but subprime auto leads need a mode of transportation just like everyone else. Make it clear that even with bad credit and other financial obligations, the customers you gain from subprime leads can get a car this holiday season.
Your dealership may be offering awesome deals for the countdown to Christmas, but if you don’t have enough incoming automotive leads, you may not move enough vehicles this holiday. Although your holiday marketing efforts can help, you need access to consistent auto lead generation. That’s where we come in. CyberLead provides you with all the tools you need to get consistent leads and sales. Contact us today to find out more about our services.
