With advances in marketing techniques, email marketing is often overlooked. This dependable method of customer outreach, however, is far from outdated, and works in many verticals – including the auto space. When it comes to tapping into your potential customer base and generating auto finance leads, email marketing is a great way to keep frequent and thorough contact. When you are updating your marketing plan to create more subprime leads, consider these proven benefits.
Increased Efficiency
Your team can create a marketing email quickly and easily. By using templates and an email marketing application or platform, you can streamline your writing process and spend more time on other marketing tasks.
Personalization
Many email marketing programs have features that allow you to personalize an email to each customer. Even something as simple as addressing an individual by name can make a big difference. Try separating your contact list into smaller sections based on region or other demographic, creating more specific emails for their needs.
Affordability
Unlike more traditional mail marketing, email marketing can be done inexpensively. This is because you don’t have to pay for postage and other materials. You can also select one or two employees to take on this job, rather than an entire team of designers and editors. By spending less money on this portion of your marketing plan, you can potentially put more resources into another medium.
Frequent and Targeted Contact
While you shouldn’t bombard your customers with emails, this form of outreach does allow you to send out more material. As these emails are low cost and easy to create, they could certainly be sent out once or twice per week. High levels of targeting will also help your open rate. This comes from understanding your audience. For example, the average auto loan borrower has $17,966 in debt. So use this information as a way to get their attention and urge them to open your email.
Data Creation
Many email marketing programs also have features that will send data back to you. This could let you know how many people are actually opening the email, for example. With this information, you can better configure your emails to generate more auto finance leads.
As automotive leads start to come in, you will want to continuously updating your marketing strategy. But be sure to compare the response rates, open rates and lead counts to what you were doing last week to ensure each change is beneficial. This plan should grow with your business, so make sure you are working to create further reach. Take note of who your audience is. With this attention, you will be reaching more customers in no time.
