Auto lead generation can be tricky, especially when you’re looking to target specific audiences. There are certain marketing practices that work for some audiences and don’t work for others, but most dealers can agree that these are absolute musts for reaching the most amount of people.
Here are the four best ways to keep auto dealer leads coming:
1. Update your website often
Nothing is more deterring that an out-of-date website. If your available vehicles aren’t posted in your current listings, you’re failing to inform potential buyers about what’s in your inventory, current event sales, and potential trade-in offers.
Be sure to generate content regularly and create pages for new inventory as well as for new and used cars. By doing so you will be able to attract new and used car leads. Also be sure to take down listings of vehicles that are no longer in your inventory. If you don’t, you waste the time of your online consumers — and may drive them away altogether.
2. Practice fast customer service
If you don’t respond in a timely manner, a potential customer will think that you don’t care about their interest. Be sure to have a representative ready to answer phone calls, emails, and social media inquiries.
Social media is a huge lead generating option, but can often be misused. If you’re unable to answer tweets or Facebook messages, your leads are lost and can reflect poorly in reviews of your business.
3. Make sure your calls to action are noticed
When searching for vehicles online, a customer will often click through pages upon pages of listings without even scrolling. When you list your vehicles, you want to make sure that a potential buyer sees your call to action right away.
Site visits won’t result in auto lead generation on their own, but positioning your contact information where the viewer can see it can help. When the CTA is at the top of the page, a customer is more likely to inquire.
4. Contact an auto lead provider
CyberLead, Inc. has been providing special finance and subprime auto leads since 2002, and can help connect your dealership with your most likely clientele. With many buyers needing an average of 62 months to pay off used car loans, they want to be matched up with a dealer that offer the best financing options for them.
Don’t wait. Contact CyberLead, Inc. today to find customers looking for dealers like you.
