For a person whose financial situation isn’t stable, buying a car can be a stressful experience. However, one of the best ways to pull yourself out of a financial rut is by buying a car.
The impact having a car can have on families can be immense. Not only does having a car improve a person’s ability to explore job opportunities, but it also allows them to increase their availability for personal and professional situations that come up last-minute.
For potential car buyers whose credit scores are under 600, subprime auto loans are often the only option they have for buying a vehicle. Those whose scores are between 300 and 500 are considered to be in deep subprime.
While many dealers believe that giving out bad credit auto leads will hurt sales, this is not necessarily true. Here’s how you can generate subprime and special finance auto leads in order to help your customers, while also helping your company:
- Successfully market the service: Let buyers know that you are on their side and that you care about their long-term financial state. By letting them know that you’re compassionate, you can gain their trust. Let them get the right car at the right price, and be able to offer them plenty of options.
- Require a financial counseling session: Before they enter the dealership, a customer should know their financial situation. In too many cases, people go in blind and are totally shocked by how much they end up owing. If they complete a financial counseling session, they will be prepared with a budget and know what they are able to spend on a monthly loan payment. This will help you and the buyer be on the same page.
- Have financial education materials on hand: Many non-profits provide materials at little to no cost. Topics like budgeting, establishing or building credit, and saving for emergencies are important to someone who isn’t financially informed. It will also show that you care about your customers’ financial futures.Special finance auto leads like used car leads and other forms of subprime auto finance leads are imperative for people who need a fresh start. CyberLead Inc. can help your dealership help others. Contact us for details.
