Blog – Cyberlead, Inc.

4 Car Sale Promotion Ideas That Work for Any Occasion

Cyberlead, Inc. — Sat, 03 Jun 2023 01:00:55 +0000

Do you find yourself staring at your computer keyboard wondering how you’re going to make the marketing goals you set at the beginning of the quarter?

Do you see a handful of customers straggling into the dealership from time to time throughout the day, but you don’t see the steady stream of customers and sales you would like?

Does it appear that the dealer next door looks busier than you?

You’re not alone. Many car dealerships struggle when it comes to drawing in a steady stream of customers. With car shoppers spending more time researching vehicles on the Internet, it takes more effort and time until they pull into a dealership lot.

Today, vehicle shoppers compare prices online, view crash reports, and read reviews on social media. You’re selling to well-informed consumers. They’re educated, smarter and more thorough than ever before.

As a result, it’s not always easy to get leads on the turn of a dime. That’s unless you know what marketing and advertising strategies work. Dealers need to be innovative and have a fresh toolbox of smart ideas in their pockets.

If your dealership isn’t generating the revenue you’d like, here are four sale promotions ideas that work for any occasion.

4 Car Sale Promotions Ideas That Work

In 2018, the methods of advertising vehicles have changed. There’s a shift from the old way of advertising to generate leads and sales to a new personal way framed by our digital age.

Car dealerships need to look beyond using only traditional car advertising campaign outlets such as television and radio and expand their reach.

This must be done because today’s economy is filled with consumers that value personalized communication and original advertising methods. This is the way car dealerships can build stronger brand identities.

Here are some great car sales marketing ideas.

1. Social Advertising

Social media is a huge trend in car marketing. It takes target marketing way beyond posting attractive vehicle photos on your company website or placing shiny cars with neon colored sale price tags along the front row of the dealership lot.

Social media advertising allows dealers to target consumers in a unique way that wasn’t available in the past. It enables customers to participate, ask questions and be part of the conversation.

Facebook advertising, as well as other social platforms, offer opportunities to target the customers you want to turn into leads.

For example, Facebook allows you to define and reach your customer demographics, track visitors and communicate with potential customers online. It also lets you post videos, images, and messages that members can share with their friends and families. Check out WaterWerkz’s social media strategy to see what a local business does to effectively market through social media.

2. Community Engagement

The second car sale promotions idea is engaging with the local community in the town where you have your business. Community engagement marketing initiatives provide the chance for your company to interact with the local folks.

One way you can draw local business is by partnering up with other local businesses that also target your demographic.

Reach out to a coffee shop, pizza place or clothing store.

Try supporting a local charity like a nearby children’s hospital or advertise at town parades and festivals.

Your community provides endless opportunities to generate awareness of your dealership’s brand. And you’ll also take part in doing something good for your community. This lets people know you care about your community.

Get Creative

How do you start? Sit down with your marketing team and brainstorm ideas on how you can engage with your community, support your town and reach your marketing and advertising goals.

Hold a weekly singing contest similar to America’s Got Talent or The Voice. Have the community choose the winners like The Voice’s phone in a vote. Make employees from the dealership the judges and design a point system.

For another idea, hold a video contest. You can post the entrants’ videos on your Facebook and Instagram pages.

Have members vote for their favorite videos. Directing the community to your social media pages also offers a great way for families to learn about your dealership’s sales and events.

3. Customer Testimonials

Testimonials can be one of the most effective advertising methods. They provide one of the best ways to get customers into your showroom.

That’s because consumers place a lot of value on reading reviews. Whether they’re looking for a restaurant, a dentist or a car dealership.

They trust testimonials and reviews since they come from other customers. They don’t appear like a sales message, although in actuality they boost sales.

Reviews Boost Search Engine Results

And reviews also matter to search engines. Here’s a thought: ask your satisfied customers to write a customer review on Google. Your business will rank better on Google and generate better organic search results.

Why not make a video of happy customers? You can put the video on your website and post it on your social media pages.

When you post it to YouTube, to improve search results, make sure to create text tags and a description with good keywords for your videos. Search engines don’t recognize images, but they do recognize video captions.

4. Host an Event at Your Car Dealership

Hosting an event at your dealership can be the key to driving future sales. It attracts car shoppers, increases vehicle sales, builds customer loyalty and improves your company’s brand visibility.

Do a direct mail marketing campaign to invite potential customers to your dealership event. Make sure to serve food and refreshments and have some giveaways.

Even if customers don’t buy a car on-site at the event, you’ve made yourself some great leads for future sales. Make sure to ask customers to sign a guest book that requests their contact information.

Make your event unlike any other. To up the fun and participation, hold a raffle with prizes. Have a contest with plenty of prizes.

The Bottom Line on Car Sale Promotions Ideas

Now you know four proven sale promotions ideas. They can help build relationships, expand your customer reach and increase your bottom line.

Looking for more tips on how to increase your car dealership’s profits? Explore our website and read actionable articles on our blog.

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Make the Most of the Summer to Promote Your Dealership

Cyberlead, Inc. — Fri, 29 Jun 2018 18:47:59 +0000

When most people think about the summer they think about adventure and fun. It’s a more laid back time filled with family vacations, barbecues, days at the beach and relaxation. While many potential customers are in a more positive state of mind during the summer months, it’s your job to answer one question for potential customers: how will your products make their life better and easier?

A successful car dealership should take advantage of this time of year to promote sales and align their advertising efforts with the season. An article on AutoRaptor.com explains that making the most of the summer months by focusing your marketing efforts on seasonal sales can really give your dealership a boost and a head start on the fall season when you are trying to move your end of year inventory.

Following are some advertising ideas to help your car dealership boost summertime sales.

Leverage Social Media for Summer Promotions and Deals

Social media is one of the best and most successful marketing techniques to advertise current promotions and events. Daily posts can reach hundreds to thousands of potential buyers. Facebook has been a game changer for car dealerships. It gives a voice to businesses and it allows targeted ads, which are measurable and efficient. Utilize Instagram and Twitter as well to promote any summer specials that you may be running. Always include quality photos of your vehicles and include people in the photos so viewers can “picture themselves” driving your vehicles.

Get Involved in Community Events

The summer months create great opportunities to connect with local communities. Consider your sponsorship budget and plan to support activities that expose your dealership’s brand and mission. If you don’t have a specific charity or community cause that you are currently involved with, following are some organizations or events to consider:

Sponsor a local little league team (branded t-shirts and equipment can help too)
Volunteer at a local food pantry or other community center or make a substantial donation
Have a presence at outdoor community events (concerts, fundraisers, races, parades, etc.)

Be sure to use social media to promote any events that you may be involved with.

Create and Link to Summer Themed Videos

Videos are the main way that most people consume information these days. Create summer themed videos to promote your vehicles or events. Even a simple video is all about creating content that is getting in front of an audience. Share those videos on Facebook, Instagram, Twitter, and watch the views grow.

Offer Summer Related Giveaways

People love giveaways and the summer provides a great time to get creative with them. Water bottles, Frisbees, coolers and other simple items are a great way to lure people into your dealership. Add some music (hire a DJ for a few hours on a Saturday afternoon), barbecue a few hot dogs, and add some balloons and people will wonder what is going on as they drive by. Don’t forget to promote it on social media!

Whether you run your marketing on a tight budget or have an extra stash just for summer promotions, take advantage of these and other car dealership advertising ideas to make the season an unforgettable one.

If your dealership also offers subprime lending options to consumers, partnering with a company like CyberLead Inc. can help to increase sales. CyberLead Inc. is an established and experienced business that generates potential customers for hundreds of auto dealerships throughout the country. If you are interested in obtaining more leads for your dealership, contact CyberLead, Inc. at 866-347-0607.

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Turning Tax Refunds into Down Payments

Cyberlead, Inc. — Thu, 15 Mar 2018 20:33:03 +0000

With tax season upon us and consumers starting to receive their tax refunds, dealerships should be prepared to harness this time of year as an opportunity to turn those tax refunds into down payments on new vehicles. As more and more people receive a tax refund every year, it is predicted that approximately two thirds of Americans will receive a tax refund in 2018. While many consumers plan to save this extra cash, an average of about ten percent of adults plan to spend their return on a major purchase like furniture or a new car.

An article on DealersUnited.com explains, “Some dealerships see an increase in up to 50% of annual business during tax season and sell more cars during this time of year than any other. While those numbers are bound to differ from dealer to dealer, we do know that tax refunds have more than doubled in the last decade. And this makes for a huge opportunity for industries that benefit from large initial investments.”

Dealers should be prepared to heighten their marketing (both digital and print) campaigns to appeal to consumers who have that extra cash in their pocket. If you are appealing to an audience that relied on their tax refund to come up with a down payment, than be sure to gear your advertising to highlight your financing and subprime financing offers. Your marketing efforts should assure consumers that:

Your dealership has many financing options available
Credit problems and low credit scores are not a problem

Subprime audiences are a major target during tax season. This population of consumers should not be overlooked when marketing your tax season sales and initiatives. According to Experian, “The percentage of auto loans to buyers with the poorest credit ratings is growing faster than the rest of the auto finance market. Almost 21% of open loans are held by individuals with subprime and deep subprime credit ratings.” Make sure you include your subprime messaging throughout all of your advertising and marketing campaigns.

This tax season, be sure to boost your dealer marketing campaigns with messaging around financing options that target both typical and subprime car shoppers who may have some extra cash on hand.

If your dealership offers subprime lending options to consumers, partnering with a company like CyberLead Inc. can help to increase sales. CyberLead Inc. is an established and experienced business that generates potential customers for hundreds of auto dealerships throughout the country. They utilize a strong network of search engine-optimized domains that provide valuable subprime leads. If you are interested in obtaining more leads for your dealership, contact CyberLead, Inc. at 866-347-0607.

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How Can Your Business Generate More Car Loan Leads?

Cyberlead, Inc. — Fri, 19 Jan 2018 16:21:04 +0000

Competing with other dealership businesses for subprime car leads can be overwhelming. With the use of technology, customers can easily be lost in a sea of businesses to choose from and it can be difficult to make sure yours stands out. However, by being a little creative and trying your hardest, you can easily capture subprime car leads. This article is going to discuss a few simple ways any business can generate more car leads.

Utilize your website: Your website should be a reflection of your dealership business. Because of that, it should be used as a to show a strong online presence, a marketing strategy, and lead generation tool. For starters, you should optimize your web pages with SEO keywords to ensure your website is reaching your target audience. Additionally, you should consider adding video content to interact with those who visit your page.

Create a blog: Along with optimizing your website, you should consider utilizing a blog on your page. By regularly publishing content related to subjects possible leads would be interested in you can attract more online traffic. However, it is important that the blog post topics are relevant and are grammatically correct.

Reach out to past customers: If you provide outstanding services and maintain regular contact with past auto finance leads, there’s a good chance to will be able to benefit from repeat business. While new leads for car loans can be beneficial, so can previous leads. Your previous customers may be looking for a new car or may know someone who they can refer to your business. Because of that, you should personalize emails and promotions regarding car loan leads and make it clear that you are still appreciative of past customers.

Use multiple contact methods: While emails and a strong online presence can do wonders, you’ll have a better chance of attracting subprime car leads by using a variety of contact methods. Some common contact methods may include the option to submit a contact form on your website, newsletters, hand-written notes, or even just an old-fashioned phone call.

With subprime financing interest producing $10 billion each year, subprime car leads can be extremely beneficial to dealership businesses. However, you have to ensure your business stands out among competitors. By utilizing the few simple methods discussed in this article, you can be sure to attract subprime car leads.

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The Beginner’s Guide to Applying for a Subprime Auto Loan

Cyberlead, Inc. — Fri, 29 Dec 2017 13:00:23 +0000

If you have limited or poor credit, you likely understand how much of a struggle it can be to apply (and be approved!) for a car loan. But did you know that there are loans specifically designed for people in your situation?

That’s right! Subprime auto loans are a great resource for individuals with poor credit. The key is understanding what you need to apply and how the loan itself differs from a traditional car loan.

What do I need before applying for a subprime auto loan?

The very first thing you need to do is find out what your credit score currently looks like. When applying for any kind of loan, credit score is one of the very first things a bank or auto loan leads professional will look at. Here’s the basic breakdown of credit scores and what they mean in terms of applying for an auto loan:

Nonprime – borrower has a credit score below 660
Subprime – borrower has a credit score between 500 and 600
Deep Subprime – borrower has a credit score below 500

In short, buyers with scores between 500 and 600, as well as those with scores between 300 and 500, are considered subprime. Deep subprime means an even lower credit score and likely a higher interest rate if a borrower is approved for a loan.

Next, you need to understand what you can feasibly afford. If you’re working with a very small budget, used car leads are going to be your best bet. Even if you’re taking into account the lower interest rates on some newer cars, a used car may ultimately be the best choice for your financial situation. Edmunds provides an excellent example if you’re curious. According to the online publication, if you received a loan for 11,500 at 19% interest for 60 months, your monthly payment would come out to approximately $299/month.

How does a subprime loan differ from a normal car loan?

When dealerships are generating auto leads, credit information is one of the top differentiating factors between a regular loan and a subprime loan. Ultimately, it’s the credit ranges discussed above that really make these two loans so different. In addition, the interest rates for a subprime loan are often higher than they would be for a normal auto loan. When generating auto leads, dealerships take all of this information into account. And if you’re credit score isn’t looking too great, it’s important to discuss the possibility of a subprime loan with your bank and your auto dealership.

Generating auto leads isn’t all about credit, it’s about what’s best for a dealership and its customers. If you don’t think a traditional auto loan is for you, make sure you look into subprime loans.

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New Car Loans vs. Used Car Loans: A Comparison

Cyberlead, Inc. — Wed, 27 Dec 2017 15:31:40 +0000

When it comes to buying a car, consumers are faced with a tough decision: new or used. While the idea of having a brand new car is appealing to many consumers, it’s often not a feasible option. Fortunately, there are plenty of dealerships who offer auto loans for subprime auto leads. But before we get into the details that actually go into how much a person pays for their car payment, let’s look at a few key differences in new and used car loans.

New Car Loans

New cars are often so appealing because they have a lower risk of having maintenance issues. Additionally, there are a few other appealing aspects of new car loans:

Lower rates

While new car rates may be lower than those of used cars, the financing periods are often normally longer. However, there may be an option to get a special rate on certain models and model-year vehicles.

Special events

Year-end and holiday sales are a regular occurrence among carmakers and dealerships. At these events, they often offer a range of incentives when a new car is purchased. These incentives may include special rates.

Used Car Loans

Used vehicles can offer many benefits as well. With their lower prices, they’re often a common purchase for subprime auto leads and others who may not be able to afford the high price new cars. Luckily, there are plenty of high-quality pre-owned vehicles on the market. Along with lower prices, there are a few additional benefits of used car loans:

Slower depreciation

Because new cars lose about 20% of their value during the first year, buying a used vehicle means the previous owner has already taken that depreciation hit. This may contribute to avoiding having to pay more than the vehicle is worth.

Shorter loan terms

While used cars can potentially have higher rates than new ones, they usually have shorter loan periods. This means the debt is paid back quicker.

What Determines a Car Payment?

No matter new or used, a monthly payment will most likely be determined by the following factors:

Income, credit score, and debt
Age of the car
Length of the loan
Size of the loan
Amount of the down payment
Interest rate

The decision to purchase a car is one that should not be taken lightly. While 36% of people were able to purchase a car outright, that’s not possible for everybody. Dealerships can work with a variety of buyers to ensure they get the best vehicle and loan for their financial situation.

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Year in Review: What Auto Loans Looked Like in 2017

Cyberlead, Inc. — Tue, 26 Dec 2017 17:01:13 +0000

According to recent data, a record 107 million Americans currently have auto loans. Auto loans have been growing rapidly over the past few years. In fact, in 2012, only about 80 million Americans had car loans. Rather than high numbers of car loans, there were more home mortgages. But that’s not the case anymore.

Today, the number of auto loans exceeds the number of home loans. This contributed to the fact that carmakers have seen year after year of record high sales. But what exactly did 2017 look like for auto loans?

For starters, the national average U.S. auto loan interest rate in 2017 was 4.21% over 60-month loans. However, it varied among individual consumers based on their credit score, length of the loan, the age of the car, and if they were risky or bad credit auto leads.

Additionally, the average monthly car payment on a new vehicle in 2017 was $479. Furthermore, the average car loan totaled to be $30,032 with an average loan length of 68 months. Additionally, the 43% of people financing their vehicle saw a rise in interest rates on auto loans.

However, there wasn’t much change in the two types of auto loans: dealer financing and direct loans. Dealer financing is a loan obtained through the dealership at which the vehicle is bought. On the other hand, a direct loan is a traditional loan obtained through a bank or another financial institution. While a direct loan is more common, it’s often seen that risky or bad credit auto leads go through the dealership directly. This is because dealerships are usually able to offer special manufacturer-sponsored incentives as well as additional offers than banks would not be able to give consumers.

Online auto leads were seen to increase in 2017 with the help of innovative technology that allows consumers to shop for cars online with ease.

Unfortunately, there are currently six million people who are behind on their car payments. Being behind on payments puts consumers at risk of having their vehicle repossessed. This may be contributed to the fact that auto loans were increasingly easy for consumers to get approved for in 2017.

Overall, 2017 saw a drastic increase in the number of people who purchased cars with the help of auto loans. With these loans, consumers are able to have their necessary vehicle while not having to put a large sum of money down before buying the car.

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Selling to the Well-Informed Consumer

Cyberlead, Inc. — Fri, 22 Dec 2017 17:09:01 +0000

Thanks to the internet, customers today are extremely informed. Before setting foot into a retail store, business, or even your car dealership, most consumers know all they need to know about a specific product or automobile. All product information is at their fingertips including cost, statistics, performance evaluations, customer reviews and more.

Consumers can immediately look up competitors online to see alternative offers and services, and they often can go to a website that already makes these comparisons for them. With online customer reviews, they can see any unfavorable (and favorable) experiences that other customers have had with that company or product. According to an article on Entrepreneur.com, “Customers these days are too intelligent”. Customers in our day and age are spoiled with access to information, largely as a result of the internet — which can make the tasks of the salesman, and also the marketer, much more challenging than before.”

Marketing (with the intent of selling) to today’s well-informed consumer requires an approach that acknowledges their access to information. The average consumer of today is more educated now than in any other time in history, and consequently, they can be more difficult to convince. So how can you adjust your marketing techniques to engage the well-informed consumer and turn them into a buying customer?

Let’s face it; a well-informed consumer is actually a great thing for the automobile industry. A customer that has already done research and comparisons and comes in to buy or lease a car is one that wants to sign the deal that day. If your website has provided them with accurate and reliable information that they need, you shouldn’t have to convince them of anything else. Customers want transparency – and if you provide the same information as your website – you will make the sale.

If customers are doing most of their research and shopping cars online beforehand – then one of the most important things your dealership can do is to have a great website. An engaging website can be the key to attract, engage, and convert your web visitors into buying customers. According to Auto Dealer Monthly.com, “Nearly half of all buyers visited the website of the dealership where they purchased or leased a vehicle. It is critical that dealership websites are user-friendly, compelling, consistent across devices and accurately reflect the pricing, incentives services, and amenities that are offered when the consumer visits the brick-and-mortar dealership.”

If you want to wow the well- informed consumer, your website should dynamic. If you think it is time to modernize your website, it may be time for a redesign. Working with an experienced digital marketing company can help to make the difference between visitors and sales. An experienced team of web designers, content writers, SEO specialists, and social media experts can redesign your current website using effective marketing strategies and digital design concepts that will achieve results.

To remain competitive in today’s automobile industry, car dealerships (and businesses in every industry) must find new and innovative ways to increase their business and market to this new population of well-informed consumers. If your dealership also markets to subprime customers, CyberLead, Inc. can help with high quality, credible auto lead generation programs. For details call 866-347-0607.

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Don’t Let the Winter Months Freeze Out Your Sales

Cyberlead, Inc. — Mon, 27 Nov 2017 22:26:20 +0000

Unfortunately, the winter months don’t bring as many auto leads in as the warmer months do. When people look outside and see the roads covered in snow, they don’t necessarily think, “today looks like a great day to buy a car!” This can lead to a steep decrease in car loan applications, which can severely harm a dealership. With subprime financing generating a revenue of $10 billion every year, dealerships can’t afford to lose business. Fortunately, there are a few ways to increase generating auto leads, even in the winter. This article will take a look at a few of those ways.

Because most dealerships cut back on their advertising in winter, it may be beneficial to continue to promote your dealership, even when others aren’t. When more dealerships back away, the market isn’t as cluttered, leaving an opening for your branding to make an impact on consumers. Additionally, other dealerships cutting back on advertising may allow you to advertise for less, more frequently, with a clearer message. By marketing during the winter months, you’ll be able to gain market share, which puts you in a better position come spring.

Another way to grow your business during the cold months is to work with your past customers. Begin by asking yourself how you can remarket to previous customers and unconverted car loan leads. This can be something as simple as sending an email to your customer list, informing them of any sales and promotions. Additionally, work with your salespeople to reach out to past customers. This downtime could be an opportunity for your salespeople to grow, and you should take advantage of their willingness to help out.

One of the most important things to do during downtime is to keep your website updated regularly. Your website should not only be updated with current information and inventory, but it should also preview what’s coming. Since a good number of consumers research cars online before visiting the dealership, it’s important to provide your potential customers with information regarded new inventory, even sales, and trade-in offers. While a consumer may not necessarily be looking for a car at the moment, seeing what’s coming up may help them keep you in mind when they do decide to make a purchase.

Above all else, it’s important to remain optimistic during the downtime at your dealership. While other dealerships may be hibernating during the winter months, you should take full advantage of this opportunity and get in front of potential car loan leads.

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How Auto Financing Websites Can Connect You With The Car of Your Dreams

Cyberlead, Inc. — Tue, 21 Nov 2017 19:48:36 +0000

Did you know that the average duration of loans on new cars recently rose to an all-time high of 66 months? This means car loans are being extended for five to seven years so that car buyers are better able to afford the payments on the ever-increasing price of new vehicles. Because as back-up cameras, seat warmers, and smart car features become standard, the price of the average car is going up, up, up.

When generating auto loan leads for dealerships, we strive to find individuals in need of assistance with monthly payments. If you are worried about being denied a loan for a new or used car, it’s important to understand as much as you can about the auto financing process.

Why do financing companies turn down loan requests?

There are many factors, but auto financing companies base their decision about whether or not to give you financial assistance on your credit score. Today, there are three companies in the United States with their own secret formulas to determine your credit score. These formulas are top secret, and ultimately they can determine whether or not you deserve help to pay your auto loan. Bad credit can haunt you for years, and you can be penalized hundreds of points for missing one payment.

Oh, and one of the three companies that determine credit scores just had more than 100 million accounts hacked.

Of course, credit scores and credit history are just one factor when applying for auto financing, but it is one of the most crucial deciding factors.

Where do I find the best subprime auto loans?

When you fill out a loan request to one of the many car financing websites, they will analyze the information and begin deciding if you qualify for a loan. Then they send it to like-minded dealerships who need help generating auto loan leads to connect with people like you. This way everybody wins. You are able to afford a car and get to and from work, the dealership is able to find new customers, which can be difficult in such a competitive market, and the financing companies stay in business.

Can I apply for auto loans at dealerships even if I have bad credit?

There are a variety of online services generating auto leads for dealerships, and many dealerships will offer subprime auto loans for both their new and used car leads. If you have a bad credit score, you can often apply for loans online. Research dealerships in your area or visit auto financing companies to learn more.

If you are in need of a car loan but have tried everywhere and had no luck, relax. There are people out there that want to help you find financing for the car that you need.

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